We are so excited to be able to showcase JOANNE ENCARNACION as this week’s #FEMMEFEATUREFRIDAY. We had the pleasure of meeting Jo at ComplexCon last November. We fell in love with her beautiful spirit right away, and we have MISSBISH to thank for this wonderful encounter and connection! 

Joanne is an incredible, strong, down-to-earth, and inspiring woman. She is a badass mother of two, wife and entrepreneur, and she is such a caring, generous and open human being. Jo has become a positive force in the blogging world, and she has created her own empire by pursuing the things she’s passionate about and sharing it with others. It was in 2013 when she decided to create GOFITJO and she quickly became one of the top fitness and lifestyle bloggers out there. Over the past few years, Jo’s become a huge role model for so many women and mothers around the world, and she continues to grow as an influencer.

Jo is an inspiration for us and for our YGTGirls because she fully represents what an empowered woman is. She finds the courage to be completely vulnerable, and she’s not afraid to take you on both her day-to-day struggles and victories. Jo also always keeps it real and honest, and most importantly, she teaches you how to love and embrace ALL of yourself. Thank you Joanne for taking the time to share what’s truly important in life and for letting us in on what advice you give to your wonderful daughters. We truly appreciate your energy and all the love and light you’re spreading in this world! 

Artwork by Chloe Bruderer (@chloeheartsart)

Artwork by Chloe Bruderer (@chloeheartsart)

What inspired you to start your lifestyle and fitness blog, GoFitJo?

GOFITJO started off as a fitness accountability Instagram account. When I started my fitness journey I had a personal account, thats no longer active and started to document my journey just using the #gofitjo hashtag. The hashtag and interest in knowing more about the recipes I ate, the workouts, my motivational captions and rants began to grow so I created a separate account mostly to “hide” my journey from those who didn’t want to be bombarded by early morning workout posts, transformation photos, and cooking recipes. The blog came about in late 2014 and really began taking flight late 2015 and 2016. It became a permanent home for the content I was sharing on my Instagram account because people were having a hard time searching for food I made or empowering quotes they wanted to reflect back on.

What do you think has been the most important asset that's helped you thrive, especially when the motivation is hard to find some days?

Remembering my purpose and using that to channel my energy and power. It’s so common for others and even for myself to lose motivation especially when there’s so much noise out there telling you what you need to do or how you need to be, it can be a real challenge to focus on a single point. So more than I often I revisit my intention and the purpose I told myself when I first started my journey. We all get lost in the noise, we all start to look at other goals to reach for and forget about our single point, that north star. And it’s totally ok. We need those misdirections here and there to guide us back.

What do you consider the greatest challenge females face and what do you believe we can do to overcome that?

I think the greatest challenges females currently face today is still knowing that they are enough just as they are. It’s a challenge because in our society we are driven by a lot of media sending us messages that we aren’t enough or that we need to do more to be more. Some times these messages come in simple forms such as that little voice of comparison that begins to creep into our minds and then spread into self doubt. To overcome that I think there’s a lot of need for self-love and compassion that we need to pour onto ourselves.

Can you share with our YGTGirls some of the advice that you share with your two cute babes on the daily? The thing I constantly tell my babies is to have gratitude for life and those around us. I was just explaining this to my 13 year old daughter before I dropped her off to school that gratitude is everything! Life will always give us second chances, opportunities to grow, and wonderful connections to people who can help us succeed but without gratitude those little gifts will come to a halt.

What’s your definition of a YGTGirl?

My definition of a YGTGirl is a woman who is fearlessly pursuing her dreams despite what others say or think and she’s doing this with heart and hustle.