Another Friday means another #FEMMEFEATUREFRIDAY to share with all of you! We are thrilled for you to get to know Celebrity Concierge and Accountability and Time Management Coach, Tarra Stubbins! Having worked as a personal assistant for over 20 years, Tarra is one of todays most sought out experts in delegation and time management. Tarra’s work is founded on teaching individuals and organizations how to better use the 24 hours that they’ve been given. Her work involves helping clients eliminate daily tasks and become more organized so that they can feel more relaxed and thrive in their everyday lives. It is so inspiring to see how Tarra shows others how to become rock stars of their own careers simply by eliminating what doesn’t serve them!

After 10 years of supporting some of the world’s most famous touring musicians and entertainers on the road, Tarra founded Take It Easy Personal Concierge Inc. in 2007, a luxury boutique concierge firm located in Toronto, Canada. Today, as a Lifestyle Manager, Media Personality, and Public Speaker, Tarra has been featured in some of the country’s top media outlets including Breakfast Television Toronto, CP24 Breakfast, CHCH Morning Live, The Morning Show on Global, CBC Radio, SiriusXM Canada Radio, Toronto Life, Toronto Star and The National Post. Not to mention, Tarra has had the incredible opportunity to work with some of Hollywood’s biggest celebrities including The Rolling Stones, The Red Hot Chili Peppers, Kenny Rogers, Nickelback and KISS. Collectively, the Take It Easy team has successfully helped thousands of top CEOS, Executives and Entrepreneurs eliminate their ever-growing To-Do lists and understand the true meaning of delegation and time management. Tarra is also a graduate of the Film and Television Production Program at Humber College and holds a Bachelor of Communications in Media Arts from the University of Western Sydney in Australia.

Tarra is a role model and a fearlessly focused woman. She encourages other women to solely concentrate on who they are becoming by eliminating unnecessary comparison and the need to seek validation. She is most passionate about helping others become as successful as they can be. Her love for time management and delegation has ultimately given her the greatest joy and sense of fulfillment in life. By deciding to acknowledge who she is and honor the things that bring her happiness, she discovered her purpose. We absolutely love that Tarra stresses the importance of enjoying where you’re at in life. She believes that nothing is more important than the present moment, and if you want to get ahead, become indulged in where you are and what you’re doing. Thank you Tarra for reminding us that time is the most valuable and precious entity in our lives!

Written by Alessia Rotino

Artwork by Chloe Bruderer (@chloeheartsart)

Artwork by Chloe Bruderer (@chloeheartsart)

What is the simplest advice you would give a woman who is learning how to run their own company and be their own boss? 

You have to be true to yourself. 

Don’t try to be anything that you are not. I find that there is a tendency for women to look outwards for validation and to constantly compare themselves to others. I also know women who spend more time competing against other women rather than celebrating their successes. Think about it for a moment. It takes an enormous amount of energy and time to worry about what everyone else is thinking. Instead, put that time and energy to good use and build the most successful damn business that you can call your own. And be sure to celebrate the triumphs of your fellow entrepreneurs.

What are some of the most common obstacles women face especially when it comes to delegating and completing tasks?

The most common obstacle is the “Multitasking Hero” syndrome. I know I have personally struggled with this while running my business. I bet you’ve had this thought process: Why delegate when I can do it faster? I know what I want so I might as well do it myself. Don’t worry; I’ll just do it. 

You have to recognize that you are not great at everything and that multitasking is not productive. Nothing upsets me more than wasting time, minutes and hours that could easily have been saved. Multitasking is the number one cause of wasted time. Humans are designed to focus on one task, complete it, and then move onto the next job. It takes our brains a second to refocus on every new project. To overcome this, I would suggest time blocking and scheduling instead of multitasking.

How did you discover your talent for lifestyle management? What has been the most difficult part about choosing a non-conventional career? What has been the most exciting. 

I don’t know that I ever discovered my talent. It seemed to have always just been with me. I remember that all throughout my childhood my favorite time of year was when I was given my new school planner.I would spend hours upon hours decorating it with color coordinated stickers and tabs (I still do this!). I would also daydream about all the exciting events that would happen in the free days and hours ahead. I truly believe that I have been put on this planet to help others succeed, and I’m so honored to be doing this every single day.

That being said, the most difficult part of my career was the transition from having a boss to being my own. I went from a life with very strict schedules and timelines to having to hold myself accountable.

My most exciting moment? I know you probably want me to write about times such as hanging out backstage, or traveling on private jets, or attending star-studded parties. These moments were amazing, but they were also the ones I took for granted.

Ultimately, the most exciting part of my career is witnessing when my clients have that “light bulb” moment and integrate what I’ve taught them about time management into their lives.

If you could go back in time and give your 20-something-year-old self some advice, what would you say to her? 

Stop and smell the roses.

There are countless, awesome adventures and experiences to be enjoyed every day, in every moment. I have learned over the years to actually pause and relish what is happening right now. It’s enriching.

Life is short, and if we’re constantly rushing, we’re going to miss it. 

What’s your definition of a YGTGirl?

A woman who believes in who she is and in her ability to use her personal qualities and skills to help others.